Celebration of the so-called Beer Day was another event in a series of activities organised by the Dalešice Brewery for the general public within the framework of the project. The aim was to show Czech visitors how and why this Feast is celebrated in Iceland. Beer Day is an Icelandic holiday, introduced in 1989, the year when prohibition in the country was abolished. Every year on this day, litres of beer are consumed as Icelanders wander through local bars and pubs with the intention of drinking as much beer as possible. On this occasion, we have prepared an extended beer offer for our visitors. In addition to the traditional selection of our beers, people could also taste 5 specials from our new brewery Poupě in Brno. In total, they could enjoy 10 types of beer.
During the tasting, the visitors also learned interesting facts about beer and customs in Iceland, such as how much beer costs in the country, where to buy it, how many breweries there are in Iceland, etc.
